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Commercialize!
There is no better way to put your message in front of a large audience. Television may be costly but it offers a low cost per exposure. When getting your message out to a large number of people is the goal, television can't be beat. How many commercials do you see in one 30-minute program? How many other households are seeing those commercials too? The exposure is phenomenal!
Television offers another impact by delivering your message with both sight and sound (stereo in some lucky households). There is a great selectivity of audience whether you use national or regional broadcasting. TV advertising remains the most prestigious form of advertising. Think of the possibilities.
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